Sunday, 1 February 2015

Comparison between old fashioned paper and digital publishing by Dimitar Zlatarev

Comparison between old fashioned paper- based publishing and digital publishing

Advantages
It is more accessible, with a range of devices.
Extended reading / research with hyperlines
It is quicker to research longer texts
You have wider variety of sources to choose from.
Cross referencing - revision notes - synopsis
It is cheaper or even free
Very widely distributed
It can be read and purchased near - instantly without a trip to the local store or waiting for a physical delivery .
Texts can be dynamically updated with corrections to keep it up to date.
The cost is significantly lower, no need to pay for production fees such as paper, binding or shipping or marginal cost.
It is significantly faster to publish and produce due to no printing or shipping times
Lower price point and habitual one click shopping behavior promotes more impulse buys therefore more profit.

Disadvantages
Digital publishing has a lot of positive advantages however there are some down sides to it,
Digital publishing is accessible to anyone, this is why there are chances of theft. Pirating printed books is very difficult, but when a work is stored in a digital format, the files are very easily shared, distributed and even copied with the loss of  revenue to the rights holder.
Another disadvantage would be the risk of breaking your device, it would cost money to repair it and your work might be lost.

Print media was a hot issue back in the days, it is what people used to read and be updated with the world and what is happening around them.
There are many advantages of print media,

Advantages
If you are trying to target a particular geographical area, you can do so with print media, for example a newspaper would be the best solution to advertise about a new shopping center opening in the area soon,
Magazines and newspapers are always in the eyes among the pubic. Magazines for example are read for a month, this brings more attention to advertisement.
Truthful information.

Disadvantages
There is a limitation in terms of the kind of people who might actually read your message, the newspaper may not be accessible to your target group, your message may be missed, thats why internet can be accessed from anywhere
You might have to plan months in advance, you have no flexibility when you are faced with a tight deadline which you have to meet.





1 comment:

  1. This is an excellent and well written account Dimitar and you have added some of your own thoughts here, which are well expressed.

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